Graff Diamonds International Ltd

Graff Diamonds International Ltd is a globally recognized luxury jewelry and watch house headquartered in London, United Kingdom. Founded in 1960 by Laurence Graff, the company has built a reputation as one of the world’s foremost specialists in rare and exceptional diamonds. Graff operates as a vertically integrated luxury brand, with expertise spanning the entire value chain—from sourcing and cutting rare diamonds to designing, manufacturing, and retailing high jewelry and timepieces. The company is particularly renowned for handling some of the most important diamonds ever discovered, including rare colored stones of significant size and quality. The brand’s core offering centers on high jewelry collections, featuring one-of-a-kind and limited-edition pieces crafted with exceptional gemstones. In addition, Graff produces fine Swiss-made watches that combine traditional horology with high jewelry design, as well as bridal jewelry, loose investment-grade diamonds, and select luxury accessories. Graff serves an international clientele through an exclusive network of boutiques located in major luxury markets across Europe, the Middle East, Asia, and the Americas. The company focuses on direct-to-client relationships, private client services, and bespoke commissions, delivering highly personalized experiences tailored to high-net-worth individuals and collectors. As a privately held company, Graff maintains strict quality control and brand positioning, emphasizing craftsmanship, rarity, and exclusivity over volume production. This approach places the company firmly within the ultra-high-net-worth luxury segment rather than traditional wholesale or mass distribution channels.