Individual RGBIC chips allow multiple colours to display simultaneously, unlike basic RGB strips. The companion app offers scene modes, music visualiser, and scheduling. Works with Alexa and Google Home for voice control. 10m roll covers a large room; can be cut every 3 LEDs to fit any space. Strong 3M adhesive backing and corner connectors included. 12V DC power supply included. IP20 rated for indoor use. Extendable to 20m with additional strips. Matter and Zigbee 3.0 supported via hub (sold separately).